Non-governmental organization, that emerged as a “spin-off” of academic projects of Central University of Venezuela (UCV). Average consumption of F&V in Venezuela is: 141.26 g/person/day.
The Venezuelan Act of Community Service for Students of Higher Education was identified as a niche of opportunity for “5aday” introducing the project: “5 a Day educational campaigns in the context of the Community Service of UCV”. This represents a formidable chance to permeate public schools with educational and
entertaining activities regarding F&V, with the driving force of committed students previously instructed as “5 day” promoters.
Participating Faculties: Science, Medicine (Nutrition School) and Agronomy: One outcome as example: Software designed for the exhibition “Health and Nutrition” of the Museo de los Niños de Caracas by Computer Science students: “5aday” plays with “El Trompo de los alimentos” (Food Top)”: the Venezuelan Official representation of Food Groups, in which “5aldía” is the green fringe. Other activities: Presence in supermarkets promotion POP material, alliance with food industries/services (Nestlé, Del Monte Andina, Edenred); presence in communication media, social networks, etc.
500 promoters, 10.000 school children intervened, 25.0000 flyers monthly in Caracas’s supermarkets, 2 years with Nestle´s Healthy kids: 50.000 students, Logo in del Monte Andina´s clarified 100% apple juice, logo and recipes in Edenred food tickets (1 month: 1 million people reached), 1 book for nutrition of Children with Down, >60 conferences all over the country.