The “5 a day” campaign in Switzerland was launched in 2001 by the Swiss Cancer League, together with Health Promotion Switzerland, the Swiss Federal Office of Public Health (FOPH) and the Swiss Society for Nutrition (SGE). Today, the Swiss Cancer League is the sole supporter of “5 a day” in Switzerland.
“5 a day” newsletter: 6 times a year we compose and distribute a newsletter in German and French on current “5 a day” topics (8’000 recipients).
“5 a day” social media: We maintain Facebook and Instagram sites with current “5 a day” topics.
“5 a day” website: We maintain our website with an abundance of expert information, recipes and news in four languages (Germen, French, Italian, English).
“5 a day” Minibus: Healthy Eating Made Easy. The “5 a day” minibus serves up fresh smoothies for delightful tasting, directly onsite. Useful tips and practical tricks from a well-trained staff show how easy and enjoyable a balanced diet with plenty of fruits and vegetables can be. The prevention bus is suitable for public places, corporate or company events, schools, health fairs, public exhibitions
Personal Swiss: 2-day trade fair for Swiss HR managers. The fair offers an extensive overview of innovative services and products in the field of Human Resource Management. We promote healthy food with a lot of fruits and vegetables at the workplace. We hand out information material on “5 a day” for example general information about the “5 a day” programme, recipes, seasonal table, brochures for employer and employees.
Cookbook: We designed a new cookbook with very tasty and seasonal recipes respecting the “5 a day” criteria.
Cooking videos: We have produced cooking promotional spots with a famous Swiss. The spots were filmed in our minibus and the recipes follow the “5 a day” criteria. The videos can be viewed on our website and social media channels.
“5 a day” special week in a supermarket: The second biggest supermarket in Switzerland launched a “5 a day” week. During this week, the customers received special offers on fruits and vegetables. The week was accompanied by many communication activities for example a social media campaign, posters in the shops, print ads in the media, in store radio, new brochure with recipes and a contest.
Cooperation with Betty Bossi: Betty Bossi is the biggest Swiss cookbook publisher. Betty Bossi shares professional content from “5 a day” monthly on their website and in their magazine (700 000 editions). Furthermore, we can publish a banner in their newsletter each month (500 000 recipients).
Cooperation with other companies: We join forces with various companies. The “5 a day” licence enables companies to present themselves in a positive and attractive light. It is aimed at fruit and vegetable producers and retailers. Licensees are authorised to include the “5 a day” logo on their products and communication media.
53% of the people in Switzerland eat two to four portions of fruits and vegetables daily.
12% of the people eat five portions, however, juices, soups and sauces are not included in the calculation.
On average in Switzerland, each person eats approx. 228 g of vegetables and 231 g of fruit daily.
65% of the population is aware of the “5 a day” recommendation