The Norwegian Fruit and Vegetable Marketing Board (OFG) is a non-commercial institution. Its purpose is to promote a love of good food and highlight food and health among the population to increase the consumption of fruit and vegetables. Its vision is: fruit and vegetables – naturally at all mealtimes.
The 5-a-day preschool project aims to give day care centres a functional tool, enabling them to establish good habits among children, ensure fruit and vegetables are included in all meals and communicate the message of a healthy diet to the parents.
– E-learning course for day care centre employees to help ensure fruit and vegetables at every mealtime
– Toolbox for day care centres so they can include fruit and vegetables in the centre’s activities
– Fruit festival birthday concept
– Arrange a national “5-a-day” autumn festival week in October each year. The day care centres are
encouraged and challenged to arrange local activities in their centres
– Organise an autumn festival competition with the purpose of creating good press coverage
– Day care centres and their employees receive follow-up newsletters – linked to frukt.no
– Parents receive follow-up newsletters – linked to frukt.no
– All day care centres that have completed the course and reported their results can call themselves
“5-a-day”-approved day care centres
As at September 2015, the concept could be found in approx. 3,558 day care centres with approx. 160,000 children, constituting approx. 57% of Norway’s day
care centres. There is a lot of enthusiasm for the project and the feedback has been clearly positive. A further intensification of the rollout in 2016 is in preparation. The project has been recommended by the Norwegian Directorate of Health.