Global Alliance to Promote Fruit and Vegetable Consumption "5 a Day"

The 5+ A Day Charitable Trust


Country: New Zealand
Main Contact: Paula Dudley
Title: General Manager


PO Box 66047
Beach Haven,
Auckland 0749
New Zealand
Phone: +64 9 480 5057





5+ A Day is a Charitable Trust that encourages all Kiwis to eat five or more servings of colourful, fresh fruit and vegetables every day for health and vitality.

The 5+ A Day Charitable Trust was formed in 2007 for the benefit of the general public and specifically the children of New Zealand. The Trust is committed to increasing the consumption of fresh fruit and vegetables for better health in all New Zealanders.

5+ A Day focuses its work in the education setting. Curriculum-linked resources promoting awareness, understanding and knowledge of the importance of eating 5+ A Day are produced and distributed free to educators and health professionals via their education website 5adayeducation.org.nz and consumer website www.5aday.co.nz


The 5+ A Day programme has become well respected since launching in 1994 and is one of the most recognized food/health brands in New Zealand today. Awareness of 5+ A Day is high amongst our target audiences of household shoppers at 94%* and 87%* for General Population.

*Colmar Brunton, 2017 (prompted awareness)