Global Alliance to Promote Fruit and Vegetable Consumption "5 a Day"

To promote fresh fruit and vegetable consumption: communication and information scientifically
evidence based.

For children:

– National network of Dieticians (35)
– Interventions at school
– 10,000 schools
– 1,5 million children
– 6,000 canteens
– 5 TV Spots
– Online Games
– Press conferences
– Cooking workshops
– Press trips

For all:

• European Program « Relance de la Consommation»
• Digital communication
• F&V guide for consumers


– Conferences
• National Conference on F&V Trust in F&V – October 22 r d , 2 015 – ParisConferencia National
sobre F& V: Confianza en las F&V – 22 oct . 2015
• International Conference – EGEA 2015 – 7 edition – Milan Healthy diet, healthy environment within
a fruitful economy : the role of F&VConferencia International – EGEA 2015 – 7 édición – Milan La
alimentación y el medio ambiente sanos en una economia equilibrada: El papel de las F&V
• 30 countries / 84 posters / 22 international journalists
• European deputies, CE, WHO, FAO, WCRF International

Promover el consumo de frutas y verduras frescas: comunicación e información basadas en
pruebas científicas.

En niños:

– Una red nacional de animadores (35)
– Acciones en las escuelas
– 10,000 escuelas
– 1,5 millones de niños
– 6,000 comedores escolares
• 5 publicidades en TV
• Juegos en línea
• Conferencias de prensa
• Talleres de cocina
• Viajes de prensa

Para todos:

• Ferias internacionales (7)
• Programa europeo (Reactivación de la consumación)
• Comunicación digital
• Guía de F&V para los consumidores


– Conferencias
• Conferencia National sobre F& V: Confianza en las F&V – 22 oct . 2015
• Conferencia International – EGEA 2015 – 7 édición – Milan La alimentación
y el medio ambiente sanos en una economia equilibrada: El papel de las F&V
• 30 países / 84 posters / 22 periodistas internacionales
• Diputados europeos, CE, WHO, FAO, WCRF Internacional

Agency for Research and Information on F&V (APRIFEL) 

Country: France
Main Contact: Dr. Saida Barnat
Title: Scientific Director


19, rue de la pépinière
75008 Paris
Phone: 00 33 1 49 49 15 15




APRIFEL: French Agency for Research and Information on F&V was created in 1981 by Interfel (F&V sector) to built scientifically based information and develop an international leadership in networking with the scientific community (nutrition, health, behaviour, food safety…)

INTERFEL: French private association recognised by the French law of July 10th, 1975 and by the EU since Nov 21st, 1996. INTERFEL gathers equal representation of associations from the fresh F&V production and distribution sectors.  INTERFEL has the power to draft F&V sector agreements which become force of law once validated by the French Authorities.

 French F&V sector campaigns and tools
1981 -1992:    « Eat fresh, eat right » – Media campaign for all
1993-1996:     « They have health Fresh fruit & vegetables! »
1994-1999:      Daily TV show « Very Natural » Culinary practices
1999:               « 10 A Day »
2000:               National network of Dieticians
2001:               « 5 to 10 /day »
Fraich’attitude Gallery
2003:                 1st Egea conference From Science to Action
2005:                 1st Fresh Attitude Week «Semaine Fraich’attitude»
2006 -2008:       Ifava – Global Alliance to Promote Fruit and Vegetable Consumption “5 a Day”
« Half of the plate » – «La moitié en fruits et légumes»
Cuisine Fraich’attitude – Cooking workshops for all
1st International F&V Summit
2008 -2010:   Focus on trade:  Careers in production, trade and distribution.
2011:              Various actions to promote F&V consumption (please see profile below)

In 2011, the French F&V sector is pursuing the promotion of F&V consumption through different events and tools:
Childhood events

  • In day-nursery: Meetings for parents
  • At school: Educational interventions about seasonality, taste and sensory approach of F&V, educational games on the origin of F&V and Food Balance

Since 2001, more than 8000 schools and more than 1.2 Million pupils received an educational intervention by the INTERFEL dietician network.
University and high school actions

  • Lunch time: more than 5000 canteens were reached
  • Tasting, recipes, information and conferences about healthy eating, taste, food habits…
  • A web game: 140  classes

Cooking workshops for all

  • CUISINE FRAICH’ATTITUDE IN PARIS for F&V training, culinary creation and practice for all

Fraich’Attitude Week since 2004

  • National One week mobilization for F&V promotion with all stakeholders:  F&V industry, producers, cooperatives, carriers, importers, wholesalers, retailers, tradesmen, institutions, and volunteers
  • INTERFEL accompanying measures under the School Fruit Scheme: ADOPT the FRAICH’ATTITUDE with EUROPE (co-financed by the DG AGRI – European Commission)

Scientific awareness: permanent literature monitoring on F&V

  • Cancer/Diabetes/Obesity…
  • Health behavior/Sociology/Psychology
  • Economic/Cost
  • Promotion/Campaign

Nutrifel: An international scientific database for F&V with permanent updating

  • Over 7500 references


  • Monthly national newsletter to health professionals and media
  • Each issue comprises 5 articles + editorial
  • Free distribution in paper version : 1700 French subscribers

APRIFEL International Conference EGEA: European Great Excellent Achievement for the promotion of F&V to disseminate knowledge and scientific evidence related to F&V.

  • EU Networking briefings at the European Parliament (Pre Egea Briefings- Brussels 2007 and 2010)
  • EGEA 2003-2010: « From Science to Action » Gather scientific evidence as policy makers need evidence: to set up action plans initially and to back up their action plans in a second time.

At both national and international level, the successful nutrition and food policies are those where the interests of academia, government and all the stakeholders coincide.

« Les Rencontres  Aprifel »  (since 2010)

  • December 10th 2010: F&V consumption: Aprifel calls the F&V sector for mobilization! – Paris
  • November 24th 2011: Symposium on pesticides – Paris



Food Safety Committee with 5 food safety experts since 2000:

  • To review and analyze food safety data
  • To ensure appropriate information and action
  • To implement relevant research programs in partnership with public and private sectors

Consumer Committee with 11 consumer association representatives since 2009:

  • To establish a common knowledge basis on topics at the crossroads of  consumer concerns and F&V sector
  • To identify consumer concerns and proposals
  • To ensure a dialogue with consumers to better adapt the offer