Canada: Half Your Plate
Half Your Plate
Main Contact: Sue Lewis
Title: Director, Market Development
162 Cleopatra Drive
K2G 5X2 Canada
Phone: 613-226-4187 x 226
The Half Your Plate campaign is a social marketing initiative
aimed at helping Canadians of all ages eat more fruits and veggies
to better their health. The campaign focuses on simple and
practical ways to add a variety of fruits and veggies to every meal
and snack by choosing half the plate as fruits and veggies.
Who's involved in Half Your Plate?
The Canadian Produce Marketing Association (CPMA), the Heart and
Stroke Foundation, the Canadian Cancer Society and the Canadian
Public Health Association are proud to continue a long-standing
partnership. These organizations, widely respected for their role
in health promotion and disease prevention through healthy eating
education supported the creation and implementation of the Half
Your Plate message and campaign.
Freggie™ lives at www.freggietales.ca and encourages kids to
eat their recommended servings of fruits and veggies each day and
to learn and understand why it is so important for them. By doing
so, children will begin to learn about taking responsibility for
their overall health. The website has fun games and recipes as well
as the Freggie Tales Adventures™ newsletters and the popular Write
to Freggie™ program.