TOOLKIT
1. Introduction
2. IFAVA Mission Statement
3. IFAVA Board Members
4. Step by step guide to starting your national program
4.1 Develop a timeline with milestones and achievable goals
4.2 Identify your promotional message
4.3 Identifying structure and stakeholders
4.4 Raise Funds
4.5 Developing program, brand and promotional strategy
4.6 Policy including public/private partnerships
4.7 Baseline data collection
4.8 Launch Program
4.9 Conduct Promotion
4.10 Communications and Public Relations
4.11 Evaluating your Program
5. School Based Programs
6. Developing countries
Appendicies


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Toolkit

4.9 Conduct Promotion

5 to 10 a Day
General information around promotion

Promotional activities/examples targeting
  • Members
  • Consumers
  • Education sector
  • Health professionals
  • Media/food writers
Promotion throughout year

Concentrated promotional push
 
Appendicies


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