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4.7 Baseline data collection |
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Ideally all programs, international, national or regional, should start with
baseline data collection.
When collecting baseline data (before your intervention/promotion) it is
important to include questions that can be re-visited after your
intervention/promotion to provide all stakeholders with clear results. For
example, “baseline showed household shoppers aged 25-35 years were
eating 3.4 servings of fruit and vegetables per day compared with 4.6
servings after the intervention/promotion).
Suggested Evaluation Guide:
Information collected might include: diet-related consumer characteristics,
such as socio-demographics, awareness, knowledge, attitudes and beliefs,
motivation, dietary skills and practices, and fruit and vegetable consumption,
both in the general population and in population subgroups.
Other community level data might include tracking such as: the number and
types of organizations participating in program events; implementation of
interventions in such settings as supermarkets or worksites; and changes in
the composition of foods served in cafeterias or mess halls.
Data collection methods may include, but are not limited to: - Inserting relevant questions in ongoing surveys or data collection activities;
- Conducting special surveys, market research, and/or focus groups to obtain a more complete profile of various consumer segments;
- Conducting formative evaluation on intervention approaches and participant satisfaction;
- Conducting formative evaluation on intervention approaches and participant satisfaction; and
- Establishing a framework for evaluation of the government program Including the collection of process and outcome indicators.
Consideration can also be given to promoting technical and scientific
exchange through the publication of descriptive and evaluative papers in
professional, business, and peer-reviewed literature. |
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Appendicies
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