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4.6 Policy including public/private partnerships |
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Partnership or Alliance development is an important part of a successful
program. An alliance requires four important requirements between partners: - Common/Shared vision
- Mutual Need
- Shared Decision
- Shared Benefits and Risk
Partnerships or Alliances can be a key to pooling resources, avoiding
duplication and developing cooperative campaign strategies.
Within the Canadian model, the fruit and vegetable program is privately
funded by the produce industry and NGO and is supported via a tri-lateral
partnership agreement with the two national health organizations: the
Canadian Cancer Society and the Heart and Stroke Foundation of Canada.
While the two health organizations do not supply funds to the Canadian
National program, they are key partners in supplying important elements to
the success of the program. These elements are: - They legitimize both the program and the message
- They provide a publicly respected voice on health issues
- They provide access to strong regional and local networks
- They have existing brand recognition with consumers
As outlined above, the development of a partnership policy should begin with
the four core requirements.
Case Study – New Zealand
An example of Public/Private partnership
Fruit in Schools – New Zealand
Public: Ministry of Health
Private: United Fresh representing the produce industry of New Zealand |
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