TOOLKIT



1.	Introduction

2.	IFAVA Mission Statement

3.	IFAVA Board Members

4.	Step by step guide to starting your national program

4.1		Develop a timeline with milestones and achievable goals

4.2		Identify your promotional message

4.3		Identifying structure and stakeholders

4.4		Raise Funds

4.5		Developing program, brand and promotional strategy

4.6		Policy including public/private partnerships

4.7		Baseline data collection

4.8		Launch Program

4.9		Conduct Promotion

4.10		Communications and Public Relations

4.11		Evaluating your Program

5.	School Based Programs

6.	Developing countries

Appendicies

MEDIA LIBRARY
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Toolkit

3. IFAVA Board Members

Chris Rowley (Vice Chair)
Horticulture Australia Ltd
Australia

Paula Dudley (Vice Chair)
United Fresh (NZ) Inc.
New Zealand

Jane Proctor
Canadian Produce Marketing
Association
Canada

Vibeke Toft
6 om dagen
Denmark

Jane Badham
JB Consultancy
South Africa

Elizabeth Pivonka
Produce for Better Health Foundation
United States of America

Colleen Doyle
American Cancer Society
United States of America

Saida Barnat
Interfel
France

Lorelei DiSogra
United Fresh
United States of America

Rebecca Baerveldt
Washington Apple Commission
United States of America

OBSERVER MEMBERS
Mariano Winograd – Argentina
Fernando Perez Lastra – Peru
Isabel Zacarias – Chile
Duan Xiaohong - China