TOOLKIT



1.	Introduction

2.	IFAVA Mission Statement

3.	IFAVA Board Members

4.	Step by step guide to starting your national program

4.1		Develop a timeline with milestones and achievable goals

4.2		Identify your promotional message

4.3		Identifying structure and stakeholders

4.4		Raise Funds

4.5		Developing program, brand and promotional strategy

4.6		Policy including public/private partnerships

4.7		Baseline data collection

4.8		Launch Program

4.9		Conduct Promotion

4.10		Communications and Public Relations

4.11		Evaluating your Program

5.	School Based Programs

6.	Developing countries

Appendicies

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Toolkit

2. IFAVA Mission Statement

To encourage and foster efforts to increase the consumption of fruit and
vegetables globally for better health by supporting national initiatives,
promoting efficiencies, facilitating collaboration on shared aims and providing
global leadership, all of which is based on sound science.

Strategic business planning and sound science will be underpinned by four
core elements.

The Four Core Elements

Global leadership
Provision of a scientific clearing-house
Communication and resource sharing
Assistance with fundraising frameworks