IFAVA.org International Fruit and Vegetable Alliance Education Health Fruits and Vegetables Scientific Studies

TOOLKIT



1.	Introduction

2.	IFAVA Mission Statement

3.	IFAVA Board Members

4.	Step by step guide to starting your national program

4.1		Develop a timeline with milestones and achievable goals

4.2		Identify your promotional message

4.3		Identifying structure and stakeholders

4.4		Raise Funds

4.5		Developing program, brand and promotional strategy

4.6		Policy including public/private partnerships

4.7		Baseline data collection

4.8		Launch Program

4.9		Conduct Promotion

4.10		Communications and Public Relations

4.11		Evaluating your Program

5.	School Based Programs

6.	Developing countries

Appendicies

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Toolkit

Welcome to the IFAVA Toolkit!

In 2004 the 4th International Fruit and Vegetable Symposium was held in Auckland, New Zealand. This Symposium was the catalyst for a move to implement even greater international sharing of information on the health benefits that fruit and vegetable promotion campaigns can provide. Delegates pushed for the establishment of a federation where the sharing of information and resources would provide support for national and regional programs. The International Fruit and Vegetable Alliance (IFAVA) was born!

IFAVA’s mandate is quite simply to support efforts to increase intake of fruit and vegetables. It does this by providing members with up-to-date information and support resources, including: research literature surveillance and science reviews; media relations and other communications tools; forums for transferring success stories and sharing resources.

These tools help alliance members to operate and communicate more efficiently and effectively.

Table of Contents


1.	Introduction
2.	IFAVA Mission Statement
3.	IFAVA Board Members
4.	Step by step guide to starting your national program
4.1		Develop a timeline with milestones and achievable goals
4.2		Identify your promotional message
4.3		Identifying structure and stakeholders
4.4		Raise Funds
4.5		Developing program, brand and promotional strategy
4.6		Policy including public/private partnerships
4.7		Baseline data collection
4.8		Launch Program
4.9		Conduct Promotion
4.10		Communications and Public Relations
4.11		Evaluating your Program
5.	School Based Programs
6.	Developing countries
Appendicies