The Association for the Promotion of Fruits and Vegetables Consumption “5 a day”, was founded in 2000. It gathers different companies from the fruit and vegetables sector; production, trade in origin and destination, distribution and services. In Spain, the consumption of fruits and vegetables (F&V) in adults is 397 grams/day*
* ENIDE 2011 Survey
“5 a day” in its efforts to promote the consumption of at least 5 portions between F&V, to reach the 600g/person/day, performs different activities:
• Schools Based Programme
• Talks about food and health.
• Workshops for children
• Healthy breakfast in workplaces and schools
• Contests: photography, drawing.
• Fairs of the sector and health.
• Social networks and Medias.
Obesity and overweight are a problem in Spanish society, especially in the childhood population, being the F&V average daily consumption below the recommendations. One of the projects which seeks to increase the consumption of F&V and thereby contributing to reduce the obesity is “The Itinerant Frutoteca”. The Project consists in a mobile inflatable dome where the tour followed by F&V from harvest until they reach the table, will be shown though an interactive and sensory journey in a playful and fun manner, since we believe that the gamification strengthens the knowledge. It´s primarily aimed at young audiences aged between 8 and 12 years, reaching out to the consumers of the future. This project has been developed by a team of experts from various fields and has been supervised by the Scientific Committee “5 a day” which is the advisory body of the Association in food, nutrition and dietetics issues. Thanks to their mobility, one of its great advantages, may be located in schools, sports facilities, associations, shopping centers, etc. and in different places of the Spanish geography, thereby multiplying the number of visitors.
“The Itinerant Frutoteca” aims to reach a total of 18,000 children throughout the school year. 18.000 future consumers.