Global Alliance to Promote Fruit and Vegetable Consumption "5 a Day"

The 5+ A Day Charitable Trust

Country: New Zealand
Main Contact: Paula Dudley
Title: General Manager


PO Box 66047
Beach Haven,
Auckland 0749
New Zealand
Phone: +64 9 480 5057


5+ A Day


The 5+ A Day Charitable Trust lists the children of New Zealand as its beneficiaries. The objective of the Trust is to encourage all Kiwis to eat and enjoy eating five or more servings of fresh fruit and vegetables every day for better health, taste and variety.

The 5+ A Day programme has become well respected since launching in 1994 and is one of the most recognized food/health brands in New Zealand today. Awareness of 5+ A Day is high amongst our target audiences of household shoppers at 90% and 93% for children*.

The core activity of the 5+ A Day programme is developing educational resources for educators in early childhood centres, primary and intermediate schools. The resources are curriculum linked for ease of use to promote healthy eating and fruit and vegetables.

*Colmar Brunton, 2008 (prompted awareness)