Global Alliance to Promote Fruit and Vegetable Consumption "5 a Day"

Have A Plant®

Country: United States
Main Contact: Wendy Reinhardt Kapsak, MS RDN.

Title: President & CEO


Contact Information:

8816 Manchester Road

PMB 408

Brentwood, MO 63144







Produce for Better Health Foundation (PBH), a nonprofit 501(c)(3), is the only organization in the United States, 100% dedicated to helping consumers live happier, healthier lives by eating more fruits and vegetables, including fresh, frozen, canned, dried and 100% juice, every single day.

Since 1991, PBH has invested significant resources into developing trended insights on attitudes toward all forms of fruit and vegetable consumption, in addition to campaigns and partnerships with government, food industry stakeholders, health professionals and other thought leaders to collaborate, facilitate and advocate for increased intake. Campaigns included, first, the 5-A-Day program, and then, the Fruits & Veggies – More Matters public health initiative. While five fruits and vegetables each day is great advice, and more will always matter, PBH’s new behavior-based call-to-action is Have A Plant.® Launched in 2019 and rooted in behavioral science, PBH’s transformative Have A Plant® Movement is an invitation that inspires people with compelling reasons to believe in the powerful role fruits and vegetables can play to create happy, healthy and active lives.

PBH is also responsible for the Lead The Change Movement – a multi-sector, multi-year initiative designed to maximize the power of PBH’s unique thought leadership position, widespread influencer network, credible scientific and consumer research, and, most importantly, its innovative members and partners, to lead a call-to-action for addressing the global fruit and vegetable consumption crisis. The initiative includes research, thought leadership and communication platforms to ensure the Movement speaks with One Purpose, One Voice and One Call-to-Action. For more information about the Lead The Change Movement visit: www.fruitsandveggies.org/lead-the-change.


Areas of work:


Scientific Reviews, Consumption Data and Behavioral Research

With 9 out of 10 Americans not eating enough fruits and vegetables in the United States today, PBH is committed to understanding current fruit and vegetable behaviors and consumption data in order to increase consumption of all forms of fruits and vegetables, including fresh, frozen, canned, dried or 100% juice.

Serving as the foundation for PBH’s mission, messaging and the Have A Plant® Movement, all research can be found at https://fruitsandveggies.org/research/.


Nutrition Education

PBH engages directly with consumer and influencers through a robust influencer engagement platform, as well as through it’s digital ecosystem, which includes fruitsandveggies.org, newsletters and social media channels. Our unique ambassador network includes volunteers spanning three points of influence: point of sale (retail); point of service (foodservice); and point of inspiration (digital) who contribute content and thought-leadership throughout the ecosystem extending the Have A Plant® Movement to millions of consumers daily.


PBH provides health professionals with continuing education through its Monthly Health and Wellness Professional Webinar Series. Webinars cover topics from everything like food waste in America, to how to pair produce with other nutrient dense proteins to increase fruit and vegetable consumption. This FREE education is available at https://fruitsandveggies.org/expert-professionals/webinars/



Partners with the U.S. Department of Agriculture (USDA) to extend MyPlate messages, particularly making “half your plate fruits and vegetables,” based on the USDA and U.S. Department of Health and Human Services (DHHS) Dietary Guidelines for Americans.


Leads a multi-sector nutrition education coalition, known as the National Fruit & Vegetable Alliance (NFVA) to create strategies for increasing fruit & vegetable consumption today. For more information, visit https://fruitsandveggies.org/nfva/


Social Media Channels:

Follow PBH on Facebook @fruitsandveggies; on Twitter @fruits_veggies; on Instagram @fruitsandveggies; on Pinterest @fruits_veggies; and on LinkedIn at Produce for Better Health Foundation. And remember to tag PBH and use the hashtag #haveaplant.