United States: Fruits & Veggies More Matters
Fruits & Veggies More Matters
Country: United States
Main Contact: Elizabeth Pivonka
7465 Lancaster Pike
Suite J, 2nd Floor
19707 United States
Produce for Better
& Veggies More Matters
& Vegetable Alliance
Produce for Better Health Foundation (PBH) is a non-profit fruit
and vegetable education foundation that works through industry and
government collaboration, as well as through consumer influencers
and thought leaders, to motivate Americans to eat more fruits and
vegetables to improve public health. To learn more, visit www.PBHFoundation.org.
Areas of Work
Partners with Centers for Disease Control & Prevention (CDC)
on implementation of the national Fruits & Veggies-More Matters
Public Health Initiative, which replaced 5 A Day in 2007.
Partners with US Department of Agriculture to extend new
ChooseMyPlate messages, particularly making "half your plate fruits
Co-chairs, with CDC, the National Fruit & Vegetable Alliance
(NFVA) in the USA. To learn more, visit www.NFVA.org.
Consumer behavior change focus
PBH works to understand current fruit and vegetable behavior
through literature reviews, mom surveys, and consumption data.
Additionally, PBH develops and manages ongoing reports cards of the
USA National Action Plan to increase fruit and vegetable
consumption. All research can be found at www.PBHFoundation.org/about/res/.
Nutrition Education Materials
A variety of fruit and vegetable nutrition education resources,
curriculum, and promotion materials are available to educators,
government agencies, public health professionals, and consumers.
The resources are applicable for children 3-18, as well as for
adults and can be found at www.PBHCatalog.org
With the Fruits & Veggies-More Matters Public Health
Initiative, Moms are reached through various message channels and
key influencers including product packaging, supermarket and
industry marketing and promotions, educators and health
professionals, and the media.
Our consumer website, www.FruitsAndVeggiesMoreMatters.org,
has been shown to be a favored resource for Moms and other
consumers. The website offers a variety of information, tips,
recipes, videos, and menus, as well as other resources on a variety
of fruits and vegetables in all forms. The website averages over
80,000 unique visitors per month, and over 1,300 sites send
The reach to consumers is extended through social marketing
efforts including Facebook, Twitter, YouTube, and Blogs. More than
25,000 fans and followers join in on the Fruits & Veggies-More
Matters conversations and another 40,000 stay informed about new
content available at FruitsAndVeggiesMoreMatters.org, healthy menu
ideas, recipe of the week, and even gardening tips and