Denmark: 6 a day, Denmark
6 a day, Denmark
Main Contact: Vibeke Toft, Denmark
6 om dagen
Phone: +45 35 25 72 72
Fruit parties for kids
Fruit at work
WHY 6 instead of 5?
It is no secret that a communication of the recommendation played
an important role in defining the recommendation. The number 6 in
Danish is pronounced "sex", and anecdotal evidence suggests that
this makes it easier to remember, especially for men! The
recommendation of 6 a day or 600 grams fruit and vegetabls daily,
is based on review of evidence on fruit and vegetables preventative
effect on a number of chronic diseases. The expert group that
defined the recommendation was composed of both scientists and
people with communications backgrounds.
6 a day's aim
The 6 a day campaign's overall aim is to increase consumption of
fruits and vegetables in the Danish population, ideally 6 a day or
600 grams fruit and vegetables a day.
In 2007, 6 a day's focus will be on implementing nationwide
pilot of a school fruit and vegetable program called
"Frugtkvarter". The pilot will test a new model that combines a
two-month introduction period with class or school based
subscription, which in a small scale pilot showed promising
The Ministry for Foods, Fisheries and Agriculture appropriated 8
million DKK (approx. 1 M €) for a free introduction period. This
means that almost 15 % of all school age children will receive
fruit for two months starting in September 2007.
6 a Day - a partnership
6 a day is a public-private partnership with representatives from
government agencies, non-governmental health organizations and the
fruit and vegetable industry.
The partners are:
- Danish Veterinary and Food Administration
- National Board of Health
- The Danish Fitness and Nutrition Council
- The Danish Cancer Society
- The Danish Heart Foundation
- Danish Fruit, Vegetable and Potato Board